Prime Minister Narendra Modi announces new cleanliness drive

New Delhi, Sep 12 Prime Minister Narendra Modi Wednesday declared the dispatch of the 'Swachhata Hi Seva Movement' from September 15 to check the 150th birth anniversary of Mahatma Gandhi.

In a video message, he called upon people to join the movement on Saturday morning.

"I look forward to interacting with those who have worked steadily on the ground to reinforce the Swachh Bharat (Clean India) Mission after which Swachhata (neatness) exercises will start," he said.

The Swachhata Hi Seva Movement' (tidiness is genuine administration) is an incredible method to pay tribute to Mahatma Gandhi, he said.

He pointed out that on October 2 when the nation denotes the 150th birth commemoration of Mahatma Gandhi, the Swachh Bharat Mission will finish four years.

The prime minister termed the mission as a "historic mass movement aimed at satisfying Bapu's dream of a clean India."